Full GEO Audit Template — Generative Engine Optimization Document type: GEO Audit Report Template Version: 1.0 Date: [Insert date] Author: [Insert author name / organization] Client / Site audited: [Insert URL] Audit period: [Insert start–end date] --- 1. Executive Summary [Provide a 150–250 word summary of the overall GEO health of the site. Include: · Main strengths · Critical weaknesses · Overall score (if scoring is used) · Top 3 priority actions] --- 2. Methodology This audit evaluates the site’s readiness for generative engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, etc.) across seven dimensions: 1. Crawlability & Indexing – access for AI bots, robots.txt, sitemap.xml, llms.txt 2. Structured Data – JSON-LD, schema types, completeness, validation 3. Entity Clarity & Branding – about page, contact, brand definition 4. Content Depth & Quality – topical coverage, FAQ, blog, case studies, multimedia 5. External Authority & Trust Signals – backlinks, mentions, reviews, social presence 6. Citability & Conversational Optimization – Q&A format, snippet readiness, answer structure 7. Monitoring & Analytics – AI visibility tracking, tools, frequency Each dimension is scored on a 0–5 scale: Score Meaning 0 Absent / not implemented 1 Minimal / major gaps 2 Basic / significant improvements needed 3 Adequate / some gaps 4 Strong / minor improvements 5 Excellent / best practice Total possible score: 35 points Overall GEO Score: [Total / 35] → [Percentage] --- 3. Detailed Findings 3.1 Crawlability & Indexing Score: [0–5] Checklist: □ robots.txt exists and is accessible □ robots.txt allows major AI bots (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, DeepSeekBot, etc.) □ sitemap.xml exists, is valid, and submitted to search engines □ llms.txt exists and provides a clear summary for LLMs □ No critical pages blocked by robots.txt □ Site loads quickly and is mobile-friendly □ HTTPS enabled and canonical tags correct Findings: · [Insert observations, e.g., “robots.txt allows all major AI bots except X”] · [Insert issues, e.g., “llms.txt missing” or “sitemap.xml has 404 errors”] Evidence: · [Screenshot or link to robots.txt] · [Screenshot or link to llms.txt] · [Screenshot or link to sitemap.xml] Recommendations: · [List specific actions] --- 3.2 Structured Data Score: [0–5] Checklist: □ Organization schema present on homepage □ WebSite schema present □ SoftwareApplication schema present (if applicable) □ FAQPage schema present on FAQ pages □ BreadcrumbList schema present □ Dataset schema present (if applicable) □ JSON-LD is valid (no errors in Google Rich Results Test) □ Unique identifiers (@id) used consistently □ SameAs links to social profiles and authoritative sources Findings: · [Insert observations] · [Insert missing or invalid schema types] Evidence: · [Link to Google Rich Results Test results] · [Screenshot of JSON-LD snippet] Recommendations: · [List specific actions] --- 3.3 Entity Clarity & Branding Score: [0–5] Checklist: □ Homepage defines the brand in the first 100 words □ About page exists and is detailed □ Contact page exists with physical address, email, phone □ Author / operator information is clearly stated □ Brand name is consistent across the site □ Logo and visual identity are present □ Social media profiles linked (LinkedIn, Twitter/X, etc.) Findings: · [Insert observations] Evidence: · [Link to About page] · [Screenshot of homepage first 100 words] Recommendations: · [List specific actions] --- 3.4 Content Depth & Quality Score: [0–5] Checklist: □ Blog or resource section exists □ Topical coverage is broad and deep □ FAQ section exists with at least 20 questions □ Case studies or success stories published □ Multimedia content (videos, infographics, images) □ Content is updated regularly □ Content answers user intent clearly □ No thin or duplicate content Findings: · [Insert observations] Evidence: · [List of key content pages] · [Screenshot of blog index] Recommendations: · [List specific actions] --- 3.5 External Authority & Trust Signals Score: [0–5] Checklist: □ Backlinks from authoritative sites □ Mentions in industry publications □ Reviews on platforms like G2, Capterra, Trustpilot □ Social media presence and engagement □ Citations in AI-generated answers (manual checks) □ Press coverage or media mentions □ Partnerships or certifications displayed Findings: · [Insert observations] · [Insert backlink profile summary if available] Evidence: · [Screenshot of search results for brand mentions] · [List of referring domains] Recommendations: · [List specific actions] --- 3.6 Citability & Conversational Optimization Score: [0–5] Checklist: □ Content structured as Q&A where appropriate □ Short, direct answers to common questions □ Use of lists, tables, and bullet points □ Clear headings (H1, H2, H3) □ Schema markup for FAQ and HowTo □ Content optimized for featured snippets □ Natural language, conversational tone □ Definitions and explanations are concise Findings: · [Insert observations] Evidence: · [Example of a well-optimized Q&A section] · [Example of a poorly optimized section] Recommendations: · [List specific actions] --- 3.7 Monitoring & Analytics Score: [0–5] Checklist: □ Tools set up to track AI mentions (e.g., Apify GEO Audit, Similarweb, Brand24) □ Monthly monitoring schedule in place □ Tracking of visibility in ChatGPT, Perplexity, Gemini, Google AI Overviews □ Alerts for brand mentions □ Competitor tracking □ Reporting dashboard Findings: · [Insert observations] Evidence: · [Screenshot of monitoring dashboard] · [List of tools used] Recommendations: · [List specific actions] --- 4. Scoring Summary Dimension Score (0–5) Weight Weighted Score Crawlability & Indexing [ ] 15% [ ] Structured Data [ ] 15% [ ] Entity Clarity & Branding [ ] 10% [ ] Content Depth & Quality [ ] 20% [ ] External Authority & Trust [ ] 15% [ ] Citability & Conversational [ ] 15% [ ] Monitoring & Analytics [ ] 10% [ ] Total 100% [ ] Overall GEO Score: [Total / 35] → [Percentage] Grade: [A–F based on percentage] --- 5. Prioritized Recommendations Priority Action Dimension Effort Impact 1 [Action] [Dimension] High/Med/Low High/Med/Low 2 [Action] [Dimension] High/Med/Low High/Med/Low 3 [Action] [Dimension] High/Med/Low High/Med/Low ... ... ... ... ... --- 6. Conclusion [Summarize the overall GEO maturity of the site, the biggest opportunities, and the recommended next steps. Include a timeline for implementation if possible.] --- 7. Attestation & Digital Signature This document was generated by [Author / Organization] on [Date] at [Time]. Integrity hash (SHA-256): [Insert SHA-256 hash of the final PDF] Digital signature: [Insert digital signature block if signed] Certificate: [Insert certificate details if applicable] Timestamp: [Insert RFC 3161 timestamp if applicable] Legal notice: This document does not constitute a qualified electronic signature under eIDAS unless signed with a qualified certificate. The SHA-256 hash allows verification of integrity but does not prove authorship or time of creation unless timestamped by a trusted authority. --- 8. How to Finalize and Sign This Document 1. Fill in all placeholders with actual audit findings. 2. Export to PDF using a tool like Pandoc, LibreOffice, or browser print-to-PDF. 3. Generate SHA-256 hash of the final PDF: · Windows: certutil -hashfile audit.pdf SHA256 · Linux/macOS: sha256sum audit.pdf 4. Sign the PDF using a qualified eIDAS certificate with a tool like Adobe Acrobat, Foxit, or pyHanko. 5. Add a timestamp from a trusted RFC 3161 service (e.g., FreeTSA, DigiCert). 6. Publish the hash on a public timestamp service or blockchain for extra proof. 7. Store the signed PDF securely and provide a copy to the client. --- End of template.